Everett Hamilton

CEO & Founder

As one of two founders of Octane, Everett Hamilton provides leadership and vision for sustaining one of the most successful and industry-lauded public relations firms in the District of Columbia. Everett has more than 20 years’ experience in public relations, communications and marketing consulting for DC Government, Federal Government, and private sector. His rich experience includes expertise in reaching marginalized groups: African Americans, Hispanics, men who have sex with men (MSM), low-income and low-literacy residents, youth, and seniors.

Everett is a trusted partner and collaborator across Washington, DC, currently serving as Chair of the Edgewood/Brookland Family Support Collaborative Board of Directors and Vice Chair of the DC Citywide Collaborative Council and as a member of the Washington, DC Convention and Tourism Corporation GLBT Marketing Committee.  Everett is a former member of the Marriott Customer Diversity Advisory Board, the Metropolitan Washington Airports Commission and the DC Housing Finance Agency.  Keen on collaboration with community, Everett infuses lessons learned into Octane’s philosophy and the language Octane uses to assist our clients reach and inspire their targets to positive action.

A graduate of Washington and Lee University, Lexington, VA with a BA in Journalism, Everett is an active member of the Public Relations Society of America and the National Association of Black Journalists (NABJ). His interests include watching Downton Abbey, following the happenings of the British Royal Family (he traveled to London for the Royal Wedding), and vacationing with his mother, sister, niece, and nephews.



Sheila McGee

COO & Founder

Sheila McGee has more than 20 years of experience in marketing, public relations, advertising and publishing, crisis communications, and special event planning. As one of two founders of Octane and COO, Sheila drives Octane’s operations and human resources, leveraging her expertise to map our strategy with the right assets: systems and tools and people, including their experience, engagement, and development. Sheila also uses her understanding of the relationship between customer satisfaction and contract stewardship to define company practices. Simply, she leads execution excellence and delivery efficiency, ensuring Octane is a client-focused firm.

Before co-building Octane, Sheila led an eight-member team in producing the GlaxoWellcome (currently GlaxoSmithKline) African-American grassroots market expansion campaign. As marketing manager for the City of Richmond Department of Health, she led the development of the department’s Rock Richmond Health and Wellness campaign.

Sheila holds a Bachelor of Arts in Journalism from University of California, Santa Barbara. She is an active member of the Public Relations Society of America and the National Association of Black Journalists.

The Atlanta resident enjoys traveling to her hometown of Los Angeles, swimming and hosting theme parties for friends and family.